Predictive Analytics, a form of advanced analytics is used to make
predictions about future outcomes and trends. Predictive analytics has its foundation in the
ability to predict “what might happen”. In simple words, predictive analytics is based on
Predictive analytics makes use of several statistical techniques from machine
learning, predictive modeling, data mining, and artificial
intelligence to interpret the current source of data to predict the future
outcome of events.
Predictive analytics find its application in marketing, insurance, and financial services.
Predictive analytics is also used in the healthcare and manufacturing industries. This
branch of analytics requires a high level of proficiency with statistical techniques and the
talent to build predictive data models.
AQ4 predictive models make use of variable selection algorithms with best practices and
cross-validation methods to make advancement in big data and provide accurate and reliable
predictions of market outcomes and results based on validation data.