There is no business earning without the customer. Therefore if you have potential customers, it is only
then you can hold on to your empire. Thinking on the same aspect we capture digital consumer behaviour and
further divide it into customer attributes. With respect to the same, Customer Attributes are augmented
with added offline data based on a customer identifier with demographics data, loyalty-program data, and
any other customer-based data that may stress your business or your customers’ behaviours on your
The software enables you to get the concrete answer to “How are the customers using the product, if
at all?” It provides a visual interference where the teams segment the users, run the report and as
well as presume and understand customers’ needs and interest. It makes a holistic approach and
provides a human view, of data, connecting individual data points to tell us not only what is happening,
but also how and why it is happening.
At AQ4 behavioural analytics, we provide visions to the trends, patterns and relationship
that occur within the micro-geographies around the web for instance, retail stores, hospitals, and
sporting arenas. Have a glance at what actionable information is received for optimizing the report based
on interaction with the physical space, choice of language, inclination towards product and more questions
- What is the foot traffic that turned my point-of-sale?
- Did visitor find the display as a barrier for moving through the premises?
- What made the customer move between merchandise zones?